Melvin Brewing CEO Jeremy Tofte, not only wanted a brewery but wanted to open a brewpub. Tofte touched on the rapid success of it in a recent interview:
In Bellingham, which we like to call Melvingham? It’s going great. I think people were ready for something like that. When you walk into the space, and it’s playing hip-hop and all the TVs have kung fu on them, it’s a little bit different. And people don’t always know what to expect, but they’re digging it. The hamsters are loving it, because there are so many great breweries there already, it just gives them another place to have a beer.
You can read the full interview by visiting: http://allaboutbeer.com/article/jeremy-tofte-melvin-brewing/